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Less than 5 years
2 to 5 years
6 to 10 years
Over ten years

Exporting is perhaps one of the most challenging activities a company will ever engage in. <p>Not all companies are ready for export markets, although some have the potential to become successful in exports eventually. <p>Experience in the South African market is one indicator that can used to evaluate potential export success.

Approximately how many full-time employees as your company have?

Under 20
20 to 49
100 and over

Approximately what was the real growth rate of your company sales over the past three years?

Negative
0-5%
5-10%
10-20%
More than 20%

Exporting is perhaps one of the most challenging activities your company will ever engage in. <p>Not all companies are ready for export markets, although some have the potential to become successful in exports eventually.<p>Success in the South African market is one indicator that can be used to evaluate export potential. If you have been growing rapidly perhaps you should consolidate local success and export later.

Which of the following this describes your current marketing?

Exporting will contribute to your growth and general long-term expansion?

Do you need a quick return on you investments?

Do you believe exporting will contribute to competitiveness?

The purpose of exporting is to dispose of more utilise excess production capacity?

Do you export or plan to export by selling unsolicited orders only?

Is your main motivation for exporting is to stabilise seasonal fluctuations in the market?

Will exporting enhance your competitiveness by acquiring market knowledge?

Exporting will help extend the life cycle of existing products in foreign markets?

No
Yes

Extend the product`s life cycle.<p>By exporting to new markets when a product�s domestic sales potential declines, the product�s life cycle is extended and unit profit increased.

Will exports help supplement domestic sales?

Exporting will help reduce the risk of relying on the South African market only?

Our firm has unique technology (or know-how) that we wish to exploit?

Exporting will help improve the return on investment for our entire company?

Exporting will help contribute to how company`s long-term expansion?

Are you exporting because of a weak rand?

Described your views (or top management or owners) in regards to getting into foreign markets?

How much time is senior management willing to allocate to international expansion efforts?

Occasional/sporadic
Up to quarter-time of one person
Up to half-time of one person
One full-time person
More than one full-time person

Do you own the product that you intend to export?

Manufacture without restriction
Manufacture - no export restriction
Manufacture - some restrictions
Exclusive world wide distribution
Exclusive geographic distribution
Unwritten understanding with supplier
Not yet identified supplier

Either you operate as a trading house exporting other manufactirers products - and have extensive market knowlegde; or you manufacture the product intended for export.

Do you have sufficient capacity?

Operate at full capacity
Recent expansion for exports
Operate at less than 50% capacity
We will introduce another shift
Capacity fluctuates

What is your current capacity utilisation under current conditions

Do your products require extensive training to operate or use?

Easy to use - no training required
Training manual is sufficeint
A training video is sufficent
Minimal training is required
Extensive training is required

Do your products require considerable after sale support?

No after sale support is required
Only spare parts will be supplied
Importer can provide support
Support available from South Africa
Extensive support will be supplied

Are your products versatile and can they fulfil different needs?

Are your products bulky and shipping costs are high?

The product enjoys an increasing demand in South Africa?

SA consumers are trend-setters
Demand is generally growing in SA
We are the only local supplier
Foreign suppliers have left SA
End of product life cycle in 1st world

Why is the demand growing - if it is because you are a global market leader, there is obviously room for exporting. Creapy Crawly is an example. If on the other hand your product has reached the end of its life-cycle in the first world and demand is high in South Africa, there may be opportunities to expand into Africa or developing countries. In any event, you will have to decide why the market is growing and what is going to offer you the best long term possibilities.

The product is unique, differentiated, or represents advanced technology

Have a world wide patent
Have world wide patent pending
Technology is impossible to copy
Medium technology
Low technology

Unique products may or may not have international consumer appeal. Patents, copyrights, and trade marks can give you an advantage in international marketing.

The production process is exclusive to our firm

The company spends more on research and development than the industry average

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

R&D will give you a long term advantage over your competititors. Even though you may be spending more than your South Africa, remember your international competitors may be spending even more.

Price competitive in the South African market

Price, quality and features beat SA competitors
Price is better
More expensive but better product
On a par with competitors
Battle to compete

The product has significant advantages over competing products (both South African produced and imported)

The nature of the practice such that there is no inventory by distributors is needed

No of our competitors has inventory
Very few competitors have inventory
Inventory-not required by customers
Inventory-often required by customers
Just in time delivery is the norm

The product requires a special export permit

The product requires special storage (eg control temperature etc)

The product is well accepted in foreign markets

The climate may restrict the use or life of a product in the target markets

The tariff levels are generally low for this product

There are few non-tariff barriers for this product

This product can be assembled, and shipped to the foreign market to obtain lower duties

High duty on complete product
Easy to assemble
High duty+easy to assemble
low duties generally
Strongly disagree

Tariffs differ for different products, and are generally lower - but not always - for raw materials. It may be worthwhile to export compontents that can be assembled in the target market.

Patents or trademark provide an advantage in the target market

The costs involved in obtaining compliance with standards and regulations in the target market are significant for this product

There are already suitable more acceptable substitutes for the product in the target market

The prices are very competitive in the target market